Media Kit

A jewellery brand that stands out from the crowd

iROCK Jewellery is the creation of husband and wife team Sarah and Tim Freeman. They wanted to create a place where customers could not only buy amazing jewellery, but be inspired to create their own amazing life.

"Life isn't about finding yourself, it's about creating yourself..." - George Bernard Shaw

This quote reflects Sarah and Tim's own values, and this ethos infuses all aspects of the iROCK Jewellery brand. From their unapologetically bold designs, to the intimate way they communicate with customers, but is most evident in their custom made services where customers can create their own piece of custom jewellery, something that no one else would have, something that would show off their individual style.

The iROCK style is unapologetically bold. Drawing inspiration from diverse sources such as rock chic, vintage hollywood glamour, and 70s disco they create statement crystal jewellery that is bold, sophisticated and super luxe!

We believe that you should live your life to the fullest. Don't save your best stuff for 'some day' use it today! Appreciate the great people in your life. Express your individuality. 

What’s with the name? It’s how awesome a customer feels when they wear their piece of jewellery, as well as a play on 'i' for internet + 'rock' for the crystals we use.

Custom Jewellery Just For You

The coolest thing about iROCK Jewellery is the ability for you to customise your own perfect pieces. If you'd like to customise a piece to match an outfit or personalise a gift you can! Choose your necklace, earring, bracelet or ring, the metal, shape, colours, and create your own perfect piece of bespoke jewellery. 

Designed by Sarah Freeman and made in Melbourne, iROCK jewellery is made from quality materials sourced from around the world. Genuine Swarovski crystals, metal bases that are hand plated in a small factory in Israel. All pieces are individually packaged in little black boxes, ready for gift giving. 

About Tim and Sarah

Tim and Sarah have been an inseparable team since their first random meeting in Madrid, Spain in 2004 while both on European holidays. Vowing to keep in touch, it took only a few months for Tim to pack up his life in Sydney and move to Melbourne where they have been living an extraordinary life ever since.

With strong family ties, they inherited their parents entrepreneur-genes, and have always wanted to create an amazing business. Sarah has a post-graduate degree in marketing, having put her skills to use in her families' business for 10 years before taking a break to have children and start iROCK. Tim used to be a builder, before moving into teaching and now work in education innovation. He is passionate about using technology to improve education and life. Together they form a dynamic and unstoppable team.


iROCK Jewellery has been featured in a range of print and online publications as you can see below.

If you'd like to profile iROCK Jewellery please feel free to use any of the content or images here or get in touch with Sarah at

We'd love to know if you write about us so please send us an electronic link or copy. Thanks :)

Hard to Find mothers day catalog featuring iROCK Jewellery



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