We haven’t released a real collection before. In the past we’ve put together a broad range of designs each year to showcase what was possible using our design tool, sort of a shoppable gallery I guess.
However this year we decided to branch out and put together our ‘debut collection’. I’m quite proud of it for our first go at this sort of thing and I think it has a cohesiveness about it. If I were to name our style I’d call it bold minimalist glam. We debuted the collection at Fashion Exposed Revived in Sydney in February to great feedback from attendees.
For this collection we’ve featured genuine Swarovski crystals in amazing shapes and psychedelic as well as subtle shades, luxe metals in modern styles, and symbolic charms to inspire the wearer. While our pieces will compliment many different styles, they’re not for the faint hearted. We want to be the jewellery of choice for the bold, the creative, those who like to stand out from the crowd and tread their own path.
The collection reaches across our 3 ranges – our Luxe (Swarovski crystals with plated metals), 925 (sterling silver), and Totems (symbolic charms). Here’s my favourite pieces:
I’d love for you to check out the new collection in full here. I hope you like it and would love to know what your favourite pieces are.